Creative & Brand Leader

Hi, I’m Erica. I’m a creative leader with a proven track record of building and scaling in-house brand and creative teams at high-growth technology companies. I bring together design, storytelling, and operations to create brand experiences that drive impact across digital, experiential, and emerging channels. I’m skilled in leading global campaigns, evolving brand systems, and pushing creative work forward through collaboration, innovation, and the smart use of technology, including generative AI to spark new ways of working and amplify creative impact. I’m also known for building strong team cultures that balance craft, velocity, and vision.

I’d love to share some of the work that I’m most proud of, spanning rebrands, campaigns, video, and events.